The university town of Lund is a vibrant city of contrasts. It’s where you’ll meet some of the world’s smartest and innovative people among age-old cobblestone streets and half-timbered houses.

Why go to Australia or Hawaii when you can surf in south Sweden? Skåne features strong winds and playful waves, making this a popular meeting place for all kinds of surfers.

Famous for its white beaches, crystal clear waters and quaint seaside villages along the coast, Southwest Skåne features open landscapes and views that stretch for miles. Add a reconstructed Viking settlement, thirteen golf courses within a short drive and you’re in for a great holiday.

Revel in the stark beauty of Hovs Hallar, the steepest coastal part of the Bjäre peninsula. Explore rocky beaches and caves, laze on your own sun-warmed stone, or take in the magical views towards the bay of Laholm.

With long, winding country roads and breath-taking scenery, Skåne in the south of Sweden offers a wide range of rewarding biking experiences. Whether you are a family looking for leisurely rides, or an enthusiast setting out to break your personal speed record, Skåne is the perfect place for life on two wheels.

From dark, dense primeval forests, megalithic monuments, to the gorgeous gold of the rapeseed fields, you’ll witness stunning beauty from a whole host of fantastic locations. The Skåneleden trail offers experiences for all the senses.

Deep forests, glassy lakes, glorious coastal paths and rolling fields – that’s northeast Skåne. And it’s so close. Fly, drive or take the train with your hiking boots on and wander right into nature. Time you took a walk on the wild side?

Djupa bokskogar, mossmark, utsiktstorn och till och med vulkanrester. I Skånes strövområden finns gott om kortare vandringsslingor på 1-2 timmar där barnfamiljer kan gå på upptäcksfärd i fantastisk natur.

No stay in Skåne is complete without visiting some of the towns and cities that add culture, pulse and vibrancy to this fascinating area. Here are five towns you should add to your itinerary.

Skåne's fertile land and time-honoured traditions have cultivated a rich history of crafting exceptional spirits. It has become a hub for distilleries producing world-class schnapps, whisky, gin, and the iconic Absolut vodka.

Home to 192 of the 250 species that breed in Sweden, Skåne is a birdwatchers’ mecca.

Cycle an old inspection trolley along the disused railway tracks through the south Swedish countryside. And take in the scenery of Skåne’s deciduous forests and landscapes as you go.

What’s your favourite way to enjoy golf? From woodland to heathland, links to parks, Skåne is the perfect place to explore a top-quality – and reasonably priced – golf experience.

Built in 1499 as a residence for a Danish knight and his family, Glimmingehus is Sweden’s best-preserved medieval chateau. Take a guided tour in the secret passages and survey the features designed to keep out unwanted guests, or try your hand at using the old tools in the courtyard.

Clean waters, fresh air and a slower pace. That’s what fishing in Skåne, the southern-most region of Sweden is all about. Catch your favourite fish while admiring the beauty of the surrounding landscape.

Paddling in the lakes and rivers of Skåne in southern Sweden brings you close to the unique, untouched Scandinavian wilderness. Enjoy different sceneries and atmospheres with your friends and family.